You want people to find your website, especially if it’s a commercial site. Search engine optimization (SEO) is the practice of connecting your website to search engines. Searchers find websites on their topics by using keywords to search the search engines. Since they usually click on the first two pages of search engine results, the higher your website is on returns the more likely it is that people will link to your site. There are many ways to improve the SEO of your website. Publishing content-rich articles on your site – called article marketing — is one way to improve your ranking, add to your visitors, and grow your business. You can find such articles in article directories.
Anyone can submit articles to article directories. Website owners may write and submit articles or they may hire professional writers to do so. Some article directories offer free article submission. Article directories typically syndicate articles and submit them to search media sites such as Digg, Reddit, Delicious, and Technorati.
Once you submit an article, another website owner may decide to publish it on her or his site. That helps you because at the end of each article there’s a link to your site. If someone reads an interesting article on antique swords, for example, and wants to learn more, they can link to your antique sword site from the article. Not only do you get a new visitor to your site, you also improve your search engine ranking by adding to the number of inbound links.
While different article directories have different standards for the articles they will accept, it’s really the standards of the major search engines that matter. Search engines are so technologically sophisticated they can tell good articles from bad ones; only articles that meet search engine standards will drive traffic to your site.
Search engines look for articles that are well written, grammatically correct, full of interesting and useful content, and original (not plagiarized).
Article directories are not only sites for publishing articles; they are also sites for buying articles or finding free articles. If you have a website on model trains, for example, you can find articles related to model trains that you can publish on your website. Why would you want to do that? Because it improves your SEO so people who share your interest in model trains are more likely to find your site.
When you buy or get free content from article directories, it’s important to make sure the articles meet the criteria listed about for search engine articles. Plus, it is particularly important that articles on your sites are relevant to the subject of your site.
Article directories serve many purposes. For one, they allow you to establish yourself as an author. They also provide content to publish on your website or in your ezine or newsletter. They help to improve the search ranking of your website. Article directories facilitate article marketing, which is a key technique for marketing your website and your products and services on the Internet.
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